Quirky and affordable fashion brand – RHESON

The style diva, Sonam Kapoor, looks flattering in different outfits. Her outfits have fanatic style and grace. Sonam Kapoor is feted for her red-carpet choices and her affinity for fashion. We love the different trendsetting looks of her but the person behind her style is her stylist.

Who is Sonam Kapoor’s fashion stylist? Everyone

would want to know. She’s her childhood buddy. The one with whom she has grown up. It’s none other than her younger sister Rhea Kapoor.  “Rhea’s not just been involved in my styling. We have been partners in almost everything. Besides the fact that we live in the same house, we produce films together, she styles me, she’s my best friend, and now we have our own fashion brand,” says Sonam. These sisters launched a fashion brand – RHESON.

Rheson is not a high fashion brand but it is a high street fashion brand which is an affordable brand. Because they think that high street is more fun than haute couture. The clothing in this brand is designed keeping in mind the Indian body type.  Rheson’s style mantra is “No Rheson you can’t”. The collection aims at affordability, glamour, style and longevity. Age is no bar, they say. Rheson is launching with five collections: Nostalgic 90s, Mogra, Denim, Emoji and Mithai.

This fashion label is now available at the Shoppers Stop outlets across the country.