J Brand has changed the way a woman looks and feels in her jeans. Denim pioneer Jeff Rudes and stylist Susie Crippen revolutionized the skinny jean in 2005, since then translating their vision into an endless list of best sellers. Characterized by a lack of branding, the superior tailoring, impeccable cuts and body flattering silhouettes have ensured a place for J Brand in every denim lover’s heart. Known for clean pockets, classic finish, and focusing on fit, the large array of styles spell timeless elegance even in its fashion pieces. Adored by Jessica Alba, Rihanna, Heidi Klum, Kate Winslet and Catherine, Duchess of Cambridge.
J Brand is available in Denim Story, a Mumbai-based premium denim boutique housing international denim brands. Denim Story’s dynamism in working directly with the international brands (through their heads, and not agents), keeping a pulse on upcoming trends, new collections and fashion-forward brands gaining worldwide popularity in the global fashion industry ensures a good first-hand understanding on styles, fits, cuts, product knowledge, trend forecast, which pieces are forecasted to be the most popular, what the celebrities are looking at, etc.
With everyone loving 9326 Demented Trouble in blue, making it a best seller, Denim Story decided to repeat the style, but in white! The ankle crop with a fair amount of shredded rips around the knees and raw hems is the Denim Story favourite pair of white ripped jeans. Shredded knees and raw, cropped hems grunge up the pristine look of low-rise skinny jeans in an optic white wash. J Brand’s signature stretch denim conforms to your figure for a micro sculpted look with excellent shape retention after every wear.